Srinagar, Mar 23 (KNO): With the onset of spring and mustard flowers in full bloom, several stretches along the national highway and adjoining areas in Kashmir have been transformed into vibrant yellow landscapes, drawing hundreds of tourists, mostly locals, who are flocking to these fields to relax, take selfies, and capture the seasonal beauty.
From Pampore’s saffron belt to the outskirts of Anantnag and Baramulla, mustard fields have become a major attraction over the past one week. The bloom, enhanced by recent rains, has created picturesque scenes that are increasingly being compared to the Valley’s tourist spots.
Locals said the footfall has surged significantly, especially with the festive rush around Eid, adding to the number of visitors.
“Over the last few days, we have seen an increase in tourists visiting these fields. But since Eid, the rush has grown even more. People stop their vehicles along the highway and spend time here, clicking pictures,” Ghulam Rasool Wani, a resident of Awantipora, told the news agency—Kashmir News Observer (KNO).
He added that the recent spell of rain has further brightened the mustard bloom, making the fields more attractive. “Every day, hundreds of people—families, youngsters, and even elderly visitors—are coming here. The yellow fields look stunning, and people don’t want to miss the chance to capture the moment,” he said.
In south Kashmir’s Aishmuqam area, locals echoed similar observations.
A local, Tariq Ahmad Dar, said that the scenic beauty of mustard fields is compelling visitors to step out of their vehicles and immerse themselves in the surroundings.
“Tourists who are on their way to Pahalgam or other destinations often stop here. They walk into the fields, spend time, and take photographs. The atmosphere is lively, especially these days,” he said.
In north Kashmir, the trend is equally visible. Umar Mushtaq, a resident of Tangmarg, said that tourists heading towards Gulmarg are also halting in nearby mustard fields to enjoy the spring bloom.
“People visiting Gulmarg make it a point to stop along the way. These fields have become like mini tourist spots. You can see groups taking selfies, children playing, and families enjoying picnics,” he said.
Tourists themselves described the experience as refreshing and memorable. Many said that visiting Kashmir during spring offers a unique charm that sets it apart from other seasons.
Vijay Gupta, a tourist from Gujarat, said that spending time in the mustard fields has been a peaceful experience. “I feel lucky to be here during spring. The weather is pleasant, and these mustard fields are simply beautiful. It gives a sense of calm and happiness,” he said.
Other visitors from different states and even abroad also expressed delight, saying that walking through the blooming fields and capturing photographs is an experience they would cherish.
Interestingly, the mustard bloom is now being seen as an addition to Kashmir’s traditional list of attractions, such as Dal Lake, Gulmarg, and Pahalgam. Locals believe that if promoted properly, these seasonal landscapes could further boost tourism in the region.
Meanwhile, farmers across the Valley are optimistic about a good harvest this year. Officials said that the mustard crop has flourished due to government interventions in terms of seeds and other techniques, turning large parts of Kashmir into a sea of yellow.
“The bloom has not only enhanced the natural beauty of the Valley but is also benefiting farmers and attracting tourists travelling along the national highway and other routes,” an official said.
Locals from Pampore said that there is a heavy rush of people in saffron fields where people have grown mustard, and it is proving to be one of the most beautiful selfie points for them—(KNO)