Srinagar, Apr 02 (KNO): Naveen Mehta has been working for a leading fashion brand in India for the last one decade. Throughout his career, he has been exploring places to get the best out of his models for various fashion brands.
This year, he chose Kashmir for a spring edition of one of the leading fashion brands. “I have been to many places, which are known for their Spring beauty. Kashmir has no parallel as it has a variety of colours which gives an artist freedom to express his or her art in a better way,” he told news agency—Kashmir News Observer (KNO).
Mehta is these days capturing his models in almond, cherry and mustard blossom. “I got a couple of good pictures in Badamwari. I equally choose mustard fields of Pampore to capture my models in various vibrant outfits,” he said.
Like Mehta, scores of the models, photographers and influencers are camping in Kashmir to create content amid the spring hues of pink and white.
In recent years, the region has caught the attention of the fashion elite, drawn by its enchanting blend of natural beauty and cultural richness.
Fashion houses are increasingly turning to Kashmir as a unique location for their campaigns and collections. The ethereal backdrop of blooming orchards, snow-capped mountains, and serene lakes provides a striking contrast to the vibrant colors and intricate designs of haute couture.
“I came to Kashmir to capture the essence of spring in my photoshoots. The region's timeless charm and timeless beauty offer a captivating setting for showcasing the latest trends in fashion,” said Sunaina Bhatt, a model.
The spring blossom is equally offering a ….. content to the influencers. From Instagrammers and YouTubers to travel bloggers and fashionistas, influencers from various niches are drawn to Kashmir's timeless charm and natural splendor.
Armed with cameras and smartphones, influencers explore the narrow lanes of Srinagar's old city, cruise along the tranquil waters of Dal Lake in shikaras, and blossom in Badamwari and tulip garden.
Each picturesque location provides a perfect backdrop for creating visually stunning content that showcases the beauty of Kashmir in all its glory.
“I am here during winters to make reels and videos for my Instagram and YouTube channel. I have only heard of Kashmir’s Spring blossom and this time I decided to visit again with my team to make some great content,” said Sumeer Khan, a fitness and fashion influencer—(KNO)