Jammu, Oct 23 (KNO): The Reserve Bank of India (RBI), Jammu, on Friday launched a financial inclusion saturation campaign at Gurha Singhu in Shamachak, Jammu, to facilitate re-KYC, access to social security schemes and raise awareness about digital frauds.
In a statement issued to the news agency—Kashmir News Observer (KNO), the RBI said the campaign was inaugurated by Prabhakar Jha, Regional Director, RBI Jammu, on October 23 and will continue across the country till December 31, 2026.
The campaign, being undertaken in accordance with the directions of the Department of Financial Services (DFS), Ministry of Finance, and the RBI, aims to facilitate re-KYC and C-KYC formalities, nomination facilities, access to social security schemes and awareness about digital frauds.
Addressing the gathering, Jha highlighted the importance of completing re-KYC formalities to ensure the continued availability of banking services and smooth operation of bank accounts. He also stressed the role of social security schemes in providing financial protection and improving the lives of beneficiaries.
The statement said Gurha Singhu, which attracts lakhs of visitors and devotees during the annual Baba Jitto Jhiri Mela, offers an effective platform to spread financial awareness among a large number of people.
The public has been advised to update their account KYC details with the latest address and identity proof by visiting their nearest bank branch or business correspondent during the campaign period.
The camp was organised by Jammu and Kashmir Bank’s Gurha Singhu branch in coordination with the UT Level Bankers’ Committee (UTLBC), J&K Bank’s Financial Inclusion team and the Lead District Manager’s office, Jammu. Officials from the RBI, J&K Bank, Jammu and Kashmir Grameen Bank and the State Bank of India attended the launch—(KNO)